Paid Ads Management | Persevere Media

Hi I'm Keir. I'm your

ad manager

creative strategist

PPC strategist

Hi I'm Keir. I'm your

ad manager

creative strategist

PPC strategist

When I'm not working on your ad campaigns, you can find me at Edinburgh Filmhouse watching movies, running, listening to new albums, or trying out a new coffee shop!

My role in Persevere Media

I lead all things Paid Media, such as Paid social and PPC. I build and run it properly; no setting and forgetting here! I have over 5+ years of experience, managing £20m+ in ad spend across a huge variety of sectors and niches. I've managed budgets from £1,000 a month to £500,000 a month. Whatever your niche, I've (probably) worked it.

Our Approach

At Persevere, getting strong results from your campaigns doesn't just come from a magic algorithm or an AI agent. It comes from us. Real people with years of real experience, designing a bespoke strategy. We consistently test and learn from the data and constantly evolve your campaign. We're not about leaving your account on autopilot.

How it all works

Welcome Aboard!

Before we touch a single campaign, we want to know your business inside out; your customers, their problems and what's stopping them from buying.

Groundwork

We delve deeper into the technical details. We audit your current campaigns, your website and your analytics. We also set up your tracking to measure real results.

Build

Shooting, editing and fine tuning your creatives. We will also get to work on designing your campaign strategy. It doesn't stop once it's built- strategy keeps evolving as we learn more, because we're driven by the data, not by what we planned on day one.

Launch

This is where the real learning starts; absorbing everything the campaigns tell us and feeding it straight back into the strategy. Continuous improvement isn't a 'nice to have', it's essential!

Growth

When it's working, we don't sit back. We scale it, and we keep improving as we go. We're your growth partner, We're not interested in settling.

What's included in the Ads package?

End-to-end, our full campaign strategy is designed and implemented entirely by us, never handed off to an anonymous media manager.

No matter which platforms you're running on, Meta, TikTok, Snapchat, Reddit, Pinterest, or Google, we set up tracking on every platform properly, right from the start.

Every decision we make runs through a revenue-first approach: what the ads actually earn, not what produces the best vanity metrics.

Every test teaches us something instead of wasting budget, thanks to a thorough creative testing framework.

Behind every campaign sits real data and trend analysis, turning what we learn straight into your strategy.

The numbers stay accurate and the campaigns stay accountable, thanks to reporting dashboards built with tools like Triple Whale.

By default, every service comes with

Regular contact

A check in every week. A proper call every month, going through what's working, what's changed, and what's next. We are part of your team!

Direct access to us

A dedicated group chat with the two of us, to discuss day-to-day performance, and to feel like an extension of your team. We want to give you real access, not an account manager relaying messages. (You won't get a reply at 11pm though, we've got lives too!)

Transparent reporting

We'll help you get set up with tools that keep the numbers clear and trustworthy, not vanity metrics dressed up to make us look good. We want your business to actually do well, not just make us look good.

FAQ

We are your growth partners.

We’re not here to ghost you after signing you on. We want to scale with you, keep improving with you, and never settle for "good enough."

Choose Persevere.

you know you want to...